Copying paper together with you in your daily life, Your Daily Choice, miilk
In offices or households! miilk, Korea’s number 1 copying paper satisfying various purposes and demands of copying paper users.
miilk has been reborn as South Korea’s representative copying paper embracing the promise for customers.
miilk, with its reasonable, reliable, natural and selectable features, will develop into a national brand in the daily lives of customers by pursuing versatility.
In May 2011, the emotional and value centric brand, ‘miilk’ targeting end-users strived to step closer to the customers in a natural and familiar manner by portraying ‘milk’, the icon with optimistic image for clean, nutritional and health.
Secret to the naming, miilk
1miilk, resembling milk!
miilk, resembling the viscosity of milk: Clean and smooth copying paper like milk
miilk, resembling the function of milk: Copying paper that assists the ‘growth’ of customers in offices, schools and households just like milk equipped with well-balanced nutrition for growth period
2Compound word of “Paper mill and Korea”
By combining the word ‘mill’ from Paper mill referring to paper manufacturing plant and ‘K’ from Korea, the brand, miilk, capable of emphasizing the only copying paper produced in Korea was born.
Why is there two is in miilk?
1By using two i’s in a row, it delivers fun and distinction from a design perspective. (By changing milk to miilk, special, fun and different distinction can be felt from simple ‘milk’)
2As a word that resembles the Northern European language, it makes use of the pure white and clean image as well as atmosphere of Northern Europe Example of Northern European language) sinä, minä, kyllä (Two dots above an alphabet repeated>> Similar to the two i’s in miilk)
3By adding ii, it is read as “Mi-ilk’, emphasizing smoothness and sleekness.
Curious about the past and present of miilk!
Was there another name prior to miilk?
Hankuk Paper’s copying paper brands include ‘Green copy’, a copying paper brand that was first launched by Hankuk Paper in 1994 and after 12 years, “Hyper CC” was launched in 2006.
When was miilk born?
‘Your Daily Choice, miilk’
In May 2011, Hankuk Paper’s premium copying paper, ‘miilk’ was launched. Since the launch, it has positioned itself as one of the representative copying papers in South Korea in the past 5 years. In addition, the BI of miilk was renewed in 2015 and under the slogan, ‘Your daily Choice, miilk’, the logo has been reshaped into the present logo.
Curious about the secret to miilk BI!
Renewal background of miilk BI
A renewable was made in order to maintain the asset derived from the brand name of ‘milk’ while simultaneously demonstrating the professional image of a copying paper (copying paper satisfying the essentials and various purposes), to establish a new identity and to secure differentiated value and market leadership through the development of a slogan.
What does the present miilk BI signify?
Through the font that exhibits stability and premium and the lines that resemble design drawings, it exhibits professionalism and credibility as a copying paper of miilk that provides an accurate solution through various products. The BI consists of a diagonal line rising upwards to the right as well as a drawing line which signify the image of a copying paper printed quickly with enhanced work efficiency.
Why are there so many types of miilk?
Hankuk Paper has a product range with 7 totals of miilk; miilk 75g/㎡, 80g/㎡, 85g/㎡, Beige, PT, Photo, Premium in total. In case of copying papers, they are used in various circumstances with various purposes in households, offices and schools. In line with such circumstances, the various type of miilk can be selected according to the purpose and needs of many customers, demonstrating the unique versatility of miilk.
What are the characteristics per miilk type? - Common selection
miilk 75g/㎡ with adequate flexibility, smooth surface and light weight It is a reasonable copying paper for users of office papers. It has less burden on users due to low grammage even when large amount of printouts is necessary.
Multi-copying paper that simultaneously resolves copying, printing and office papers with stiff and smooth texture.
It offers stability and reliability when printing plans, reports and others due to its thick, stiff and smooth features
What are the characteristics per miilk type? - Special selection
As a copying paper resembling warm, cozy beige, it is a cream-colored copying paper that reduces stress on the eyes. It is a paper specialized for printing large amounts of documents, dissertations and others that require long hours of proofreading.
miilk PT that prides in bulky thickness, stable weight and clear color reproducibility. It is appropriate for printing important documents and materials such as competition PT or reports containing a lot of charts or images.
miilk Photo that prides in distinctiveness due to the mild gloss on the surface as well as an outstanding color reproducibility. It is suitable for printouts with a lot of colors as well as photo printing.
Hankuk Paper’s milk Premium that prides in optimal quality. As a high-end copying paper that prides in the unique luxurious texture and smoothness makes it suitable for printing important documents or materials that require differentiation.
Curious about the strategy of miilk!
miilk, under the slogan of ‘Your Daily Choice’, aims to become part of the customer’s daily life in a natural and familiar manner
1Various types: Versatility of miilk
By proposing 7 types of copying papers suitable to the purposes at office, household and others, miilk intends to become part of the customer’s daily life.
2miilk communication with customers
Endlessly meeting and communication with customers through SNS, roadshows and exhibitions. As a result of such efforts, miilk has succeeded in solidifying its position with the number 1 market share in the domestic copying paper since 2011.
Why is miilk the only copying paper ‘produced in Korea’?
Hankuk Paper is the only company in the domestic paper manufacturing industry to own domestic equipment* capable of manufacturing copying papers and the premium copying paper, ‘miilk’ is produced through such equipment.
Domestic equipment – Paper machine dedicated to copying paper : Hankuk Paper’s paper machine dedicated to copying papers is capable of producing copying papers with no difference in quality on both sides (front, back) of the copying papers unlike other companies.
miilk, an environment-friendly copying paper?
1Chimneyless plant (Refer to hyperlink)
Hankuk Paper receives waste heat of Korea Zinc (surplus steam) located in the vicinity of our company’s plant for re-utilization. It is not necessary to use boilers during the manufacturing process and by preventing the creation of carbon dioxide, it is pioneering ‘environmental management’ by materializing a chimneyless plant.
2Environment-friendly raw materials selected
Pump produced in certified afforestation region is used.
Environment-friendly raw materials that have undergone ECF/TCF process without chlorine are used.