Concept of CI

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Hankuk Paper ci
Signature: Brilliant H
Developed with H, the English initial of Haesung Group, as the motif
Haesung, pursuing continuous growth based on honesty
Haesung, unified through communication
Express Haesung, shining with creative thinking

Signature of Hankuk Paper has the configuration that was most effectively combined with the symbol mark and logo type of Haesung, which is the representative symbol for recognition of Hankuk Paper internally and externally. Signature was developed for use by selecting the appropriate type among the combinations presented in this clause in accordance with the medium for application and use.

  • Hankuk Paper SKY BLUE
    SpotPANTONE Process Blue C
    ProcessC100/M/20/Y0/K0
    RGBR0/G139/B210
  • Hankuk Paper MARINE BLUE
    SpotPANTONE 293 C
    ProcessC100/M70/Y0/K10
    RGBR0/G73/B148

miilk

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miilk

The BI of new miilk has been designed using a font that emphasizes serif to portray stability and professional image. Moreover, by using different height of 2 ‘I’s, rhythm has been emphasized while adding distinction in the formation.

  • miilk BLUE
    miilk BLUE
    SpotPantone 306C
    ProcessC70/M10/Y10/K0
    RGBR43/G176/B212
  • miilk GRAY
    miilk GRAY
    SpotPantone 431C
    ProcessC15/M0/Y0/K70
    RGBR90/G104/B112

ARTE

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ARTE

ARTE refers to ‘art’ in Spanish. The BI of ARTE has been designed by utilizing the antique and flexible decorative line. Moreover, utilizing Purple as a dominant color signifies that premium printouts would be reproduced clearly.

  • ARTE PURPLE
    ARTE PURPLE
    SpotPantone 7663C, DIC 227
    ProcessC55/M100/Y10/K100
    RGBR137/G19/B125
  • SpotPantone Cool Gray 11
    ProcessC0/M0/Y0/K70
    RGBR114/G113/B113

Macaron

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Macaron

The name has been derived from the representative French dessert, ‘Macaron’ with sweet taste and flamboyant color due to the light, thick and great color reproducibility. BI calligraphy is also a design of color and form that is associated with macaron.

  • Macaron PINK
    Macaron PINK
    SpotPantone 701C
    ProcessC0/M70/Y45/K0
    RGBR236/G109/B109

KAce

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KAce

KAce stands for HanKukpaper’s cAse, HanKukpaper’s Ace. KAce's BI was developed as a solid typeface with a practical and rational feeling in the field of special papers. As for the color, the emerald color, which adds blue, which means practical use, and green, which is an eco-friendly and emotional color, is used as the main color.

  • KAce Emerald Green
    KAce Emerald Green
    SpotPantone 7711C
    ProcessC80/M0/Y37/K0
    RGBR0/G149/B170
  • KAce Gray
    KAce Gray
    SpotPantone Cool Gray 9C
    ProcessC30/M22/Y17/K57
    RGBR118/G120/B123

GreenShield

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GreenShield

Green Shield is a name that signifiles the Environment (Green), Pritection (Shield) and environmentally beneficial coating. Color Green is used as the main color so it can intuitively be understood to be an eco-friendly product and the leaf graphic is expressed to further emphasize the environmental aspect.

  • GreenShield Yellow Green
    GreenShield Yellow Green
    SpotPANTONE 3501 CP
    ProcessC69/M18/Y99/K0
    RGBR88/G165/B53
  • GreenShield Deep Green
    GreenShield Deep Green
    SpotPANTONE 3537 CP
    ProcessC100/M0/Y100/K50
    RGBR1/G72/B40
※ Hankuk Paper CI / BI Terms of Use :
Hankuk Paper's CI / BI is a form and color that is officially prescribed for corporate image consistency.
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