[Exhibition] miilk package, a special tree grown in winter -Winter festival 2015

[Exhibition] miilk package, a special tree grown in winter -Winter festival 2015

miilk package, a special tree grown in winter

 

The '2015 Winter Festival' was held at COEX, with the concept of 'Warm Heart, Warm Winter', which is a large-scale winter festival to share love with family, lovers and friends. Among the forests of trees that show off the atmosphere of the end of the year, the Hankuk Paper tree, which was piled up with the renewed Miilk package, quietly caught the sight of people.

 

The cold of winter, where you can not get your hands out of your pocket, is an exception in this place. Brightly colored lovers who decorates the end of 2015 in the name of '2015 COEX Winter Festival' appear here and there. Let's go to a place where there are so lively that they can not keep their eye off. 

 

The miilk tree of Hankuk Paper that is out of the typical color will come in to your eyes. The question, “Where is the Christmas Tree that we know?” will linger around the mouths. What we had to prepare was the understanding of the paper’s properties. It is the life of the paper that started from the tree and returning to a tree again. The moment we face the massive scale of the miilk tree, we begin to grasp the meaning of the concept of 'metonymy' that we have read in the dictionary. It is also noteworthy that we built a tree with a frame of octagonal structure, a Korean traditional pattern. When we applied tradition, we often witnessed a rough approach and brought only a shell, but the tree by Hankuk Paper was different. We have reinterpreted the octagonal structure that we knew earlier in a unique way. Like a princess who knows her charm, she was showing off her charm. Now that we understand the big picture, we start to lose our minds to the detail. If you look at the shape of the product package by weight and type, you can realize that the introduction of Hankuk Paper, which proposes a new standard of premium copy paper, is not a mild one. And from this moment on, the audience seemed to trust miilk's smooth texture without even thinking out the quality. Also, if you visit the post office of Love, which is designed to convey your feelings directly with your hand letter, you can find a card made of paper made by Hankuk Paper. There was a lot of happiness on the faces of the children who were writing or painting the trees with their small hands, and the faces of young Santas guarding the post office were as bright as they were being infected with the happiness of "beautifully writing" children. If these thoughts seem rhetorical, I hope you take a closer look at the vividly photographed photos. In the midst of white, a love-filled post office packed with classy colors, a still-shining light on top of it, and a red heart will keep your mind at bay. As some of the texts in the book remain in memory for decades, miilk Tree is a great opportunity to remember the Christmas in 2015 for a long time.

 

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