[Exhibition] ARTE, meeting with photographs – sponsored the Seoul Photo 2014

[Exhibition] ARTE, meeting with photographs – sponsored the Seoul Photo 2014

The first photo fair in Asia, ‘Seoul Photo 2014’ was held at COEX, Samsung-dong, from April 17th to 20th. Yu Hwa company, with the special attention and pride of paper and printing and the World paper have participated and broke the limits of paper that is prevalent in the field of photography. 

This was demonstrated by ARTE, which was used for the 'Korea Photo Festival' held during the same period. The pictures on ARTE were truly art. 'It is impossible to reproduce the expressive power of photo paper on paper.' It is a common idea among photographers and designers. This idea creates limits. The ARTE of Korean paper used for the 3rd Korea Photographic Celebration broke the limit. The pictures on ARTE were truly art. The World Paper and the Yu Hwa Company, which have undergone a development process to evaluate the expressiveness of paper, acknowledged it. In July last year, ARTE was certified as the closest paper to the data value for color expression, reproducibility and ink absorption in 44 types of paper tests for domestic and overseas photo books for the first time in Korea by World Paper and Yu Hwa Company

Using pure natural pulp and only the finest pottery pigment, ARTE boasts elegance, luxury, and excellent color. It is truly a breathtaking art.Visitors to the booth of the Oil Painting Company and World Paper to implement paper and print as a single art were constantly on their feet. ARTE was there too. The same piece of paper can become a print or an art piece, depending on whose hand and heart you meet. Even today, we imagine ARTE meeting somebody’s sincerity and born again in a piece of Art. 

 

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