The Seoul International Stationery and Office Equipment Exhibition, which was held 26th times last year, is the best stationery exhibition in Korea. Hankuk Paper participated in the 26th Seoul International Stationery and Office Equipment Exhibition held in COEX for four days from October 31st to November 3rd. Hankuk Paper was given 8 booths (72 Square meters) in front of the entrance of the exhibition hall. Miilk& ARTE promotion booth was made to replicate the refined miilk package and held various promotional events. The booth design reflected the brand story and color story of the miilk product line, and miilk and ARTE high quality prints were on the inside to promote the brand as much as possible.

The booth that stood out at the Seoul international stationery and office Equipment exhibition was Hankuk Paper. Hankuk Paper was proving its existence through the support from everybody regardless of sex, both young and old. In the event themed with ‘miilk, a memory and a wish on a autumn day’, a photo taken by the professional photographer was printed on miilk PHOTO A4 and put into a frame to spend the precious time together with miilk. There were also other events such as receiving wish events, Flower name quiz event, miilk sampling, paper modeling, free give away of prints and etc. which attracted a lot of visitors to the booth. 

The Little Prince wallpaper located in front of miilk package has been constantly praised of its beauty with the endless shutter sounds. Every hour sharp when it was time to give away the samples to the first 100 visitors, people would go around the booth even before 15minutes and made a long line. Hankuk Paper was able to make a new story together with the 23,000 visitors through miilk and ARTE. The fun communication through paper will continue this year.