The BI of new miilk has been designed using a font that emphasizes serif to portray stability and professional image. Moreover, by using different height of 2 ‘I’s, rhythm has been emphasized while adding distinction in the formation.

ARTE refers to ‘art’ in Spanish. The BI of ARTE has been designed by utilizing the antique and flexible decorative line. Moreover, utilizing Purple as a dominant color signifies that premium printouts would be reproduced clearly.

The name has been derived from the representative French dessert, ‘Macaron’ with sweet taste and flamboyant color due to the light, thick and great color reproducibility. BI calligraphy is also a design of color and form that is associated with macaron.

KAce stands for HanKukpaper’s cAse, HanKukpaper’s Ace. KAce's BI was developed as a solid typeface with a practical and rational feeling in the field of special papers. As for the color, the emerald color, which adds blue, which means practical use, and green, which is an eco-friendly and emotional color, is used as the main color.

Green Shield is a name that signifiles the Environment (Green), Pritection (Shield) and environmentally beneficial coating. Color Green is used as the main color so it can intuitively be understood to be an eco-friendly product and the leaf graphic is expressed to further emphasize the environmental aspect.